Beginning in the 1990s, they began wearing black bags on their heads during interviews and live shows, affecting the look recently captured hostages or members of a domestic terrorist group.
Even people who are not familiar with their music will know their brand. Benett/Getty Images)īut it was their signature aesthetic as much as their music that made Daft Punk who they are. View of London at the listening party for Daft Punk’s new album ‘Random Access Memories’ at The Shard on in London, England. It was music that was made for music videos, made to be cut up and used in soundtracks and commercials, not the other way around.
Hits like “Around the World” and “One More Time” featured sample-based, repetitive catchlines that made them perfectly adaptable for various types of marketing. Perhaps the most impressive thing about them is how consistently popular and aesthetically relevant they were, even though the literal content of their music or aesthetic didn’t change much since 1999. From making music videos with Spike Jonze to producing albums for Kanye West, the group always seemed to be near the core of pop music and culture. Over the course of their twenty-eight-year career they released four studio albums and numerous diamond- and platinum-certified singles. So when Daft Punk, a duo that was together for nearly three decades, claims that they’re ending, it’s hard not to view it as another PR stunt, to be followed by a new single in anticipation of an eventual reunion that will be flush with products and a tour.ĭaft Punk was started in 1993 by Guy-Manuel de Homem-Christo and Thomas Bangalter after an earlier failed attempt to be an indie rock band. Every four years, a considerable portion of America refuses to accept that their preferred president’s tenure has actually ended.
The rapper Pop Smoke, who died more than a year ago, is still releasing and being featured on hit singles, while movie stars like Carrie Fisher and Chadwick Boseman continue to star in films, even after death. Whether through technical means (CGI, deepfakes) or the never-ending presence of social media, people, brands, and ideas never really end or go away anymore.
What was most surprising about the announcement wasn’t the news that Daft Punk is over, but that people still act as if things can end in such a traditional way. On February 22, 2021, the music duo Daft Punk publicly announced that they’d broken up. (Photo by Mick Hutson/Redferns) Getty Images. Daft Punk (Guy-Manuel de Homem-Christo and Thomas Bangalter) in Paris, 1990.
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